Sorry, wake me up in the morning, not in the middle of the night,The French word ��clich���� comes from the sound made when the matrix is dropped into molten metal to make a printing plate Clay Shirky has noticed the trend of talented people putting five or six hours an evening to work instead of to waste,In the old days, gifts like these would cost money to create and be hard to share
It's cheaper to build carpets that don't create poison gas than it is to do the easy thing and let people suffer later,At the other end of the spectrum, the prices at the Hermes store appear to be missing a decimal point or two Don't give a contact address or number that doesn't work,Far easier to bet on the more people know, the better you do
The mechanic can have a simple digital voice recorder,Often, the best marketing doesn't feel like marketing at all Sooner or later, people communicate with people,If it touches the user, if it involves a story, if it's part of the product, it's marketing
If everyone in your weekly meeting drops a pencil at precisely 12:03, you'll notice,What happens if you do that in the small? But more efficiently When did you decide that the appropriate amount of action was six or twelve times every half hour?,And yet most mentors and coaches and teachers will tell you that few of their students ever do, not in comparison with their potential
Not by following some expert's rules or following the herd, but by doing it in the way that works,It takes judgment to figure out who's not going to go away, but once you know, embrace the situation, don't struggle with it American Express can do travelers checks and credit cards and could have done PayPal,If you try to market and spend on every element of your story, you'll be merely average
On selling his dedicated fans a remarkable souvenir that they can keep and display,You could spend your time wondering if what you say you are is really you A PR firm will talk about storytelling and being remarkable and spreading the word,I'll be doing a rare public event in London, UK in February
So, go ahead and denigrate self-help books and salespeople and the rest,Which brings us to TED, a conference held every year in Long Beach People are drawn to existing competitions like moths to a flame,The problem is this: no spreadsheet, no bibliography and no list of resources is sufficient proof to someone who chooses not to believe
Whether you're looking for a job or trying to make a sale, there is rarely only one thing that makes the difference,A cynic would say that the ravelling is a pleasure to watch, and the media enjoys it too If you��re getting feedback, realize that the person must care a lot to have sent it,Identify the worldview of the people you need to reach
Either you got a job at a firm that proved its worth by paying a lot or you didn't,Books remind us of school, of chores, of homework On the other hand, I really enjoy the few times I have something weird to ship fast,[There's more in an interview I just did with John
Rule of thumb: being first helps in the short run,Thoughtful conversation, dissent and disagreement are an essential part of growth A little later, when we're more mature, we might define winning as getting what we want at the expense of someone else,Leverage multiplies the power of your business because with leverage, every dollar you make in profit is multiplied
The worst thing you can be given as a marketer is a good product to sell,There are four big red buttons on top and a serial number on the bottom They are in the business of funding entrepreneurs,Think you could live without the $1800 a year you spend on cell phone service and $1200 a year you spend on cable TV? Of course you can
